Search Engine Optimisation
What is Digital Marketing?
Digital marketing refers to any marketing effort that utilizes online media and the internet through connected devices, including mobile phones, desktop computers, and the Internet of Things (IoT). Key initiatives typically involve disseminating brand messages through various channels such as search engines, social media platforms, applications, email, and websites.
In today’s landscape, digital marketing emphasizes delivering conversion-focused messages to customers across multiple channels as they progress through the sales funnel. Effective marketing teams strive to track the impact of each message and channel in achieving their ultimate objectives, allowing for better optimization and strategic decision-making.
Digital Marketing Strategies
A digital marketing asset is any online tool or resource employed to promote a brand, engage an audience, and drive conversions. These assets include websites, social media profiles, email campaigns, blogs, videos, infographics, and any multimedia content that contributes to a company's overall marketing strategy and enhances its online presence.
Marketing Platforms
Social media marketing involves promoting brands on platforms like Facebook, Instagram, Twitter, and LinkedIn, engaging audiences through targeted content and advertisements.
Influencer Marketing
Influencer Marketing leverages influential individuals to promote products or services, utilizing their reach and credibility to connect with targeted audiences effectively.
Email Marketing
involves sending targeted messages to a specific audience via email. It nurtures relationships, drives engagement, and promotes products or services effectively
Content Marketing
Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience and drive profitable customer actions to attain results.
SEO Marketing
Search Engine Optimisation marketing aims to improve website visibility on search engines through keyword optimization, content quality, and technical enhancements to attract organic traffic.
Pay-per-click (PPC)
Pay-per-click, also known as PPC advertising, is a model in which advertisers pay a fee each time their ad is clicked.
It drives traffic through targeted online ads, increasing visibility.
Affiliate Marketing
Affiliate Marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts, creating a mutually beneficial relationship.
Mobile Marketing
Mobile marketing targets users on their mobile devices through SMS, apps, or mobile-optimized websites, enhancing engagement and driving conversions in real time.